is a brand created for those who value endurance, functionality and style. We combine advanced technology, military reliability and the comfort of an active lifestyle. Our clothing is suitable for everyday use, training, travel and extreme conditions.

NAME BRAND - THE SU
THE BRAND IN THE NAME CARRIES TWO MEANINGS AND REFLECTS TWO DIRECTIONS OF ITS DEVELOPMENT.

IDEA

PROJECT MISSION

WITH THE OUTBREAK OF THE WAR IN UKRAINE, THE WORLD CHANGED AND MORE AND MORE PEOPLE BEGAN TO REALIZE THE POSSIBLE DANGER OF THE FUTURE, WHICH COULD TURN INTO WAR FOR ANY STATE AND THEREFORE ITS PEOPLE. THE TOPIC OF GROWING WARS IN THE WORLD HAS ALREADY AFFECTED EVERYONE AND MORE AND MORE PEOPLE ARE THINKING ABOUT WHAT THEY CAN DO TO FEEL SAFER AND BE IN THE TREND OF WORLD EVENTS, KEEP UP WITH OTHERS AND THEREBY GIVE THEMSELVES MORE CHANCES IN THE FUTURE.

CREATE A WORLD-FAMOUS BRAND OF CLOTHING AND ACCESSORIES IN THE CURRENT NICHE OF MILITARY, TREKKING AND SPORTSWEAR.

OUR DIFFERENCES FROM COMPETITORS

WE ARE CREATING A NEW TREND IN THE WORLD, WE BRING A NEW IDEA, WE SELL ONLINE, W DO NOT PRODUCE, WE DO NOT HAVE LARGE EXPENSES FOR A TEAM AND RENTING STORES, O RISKS ARE MINIMAL, SINCE OUR PRODUCT HAS NO EXPIRATION DATE AND WE CAN ALWAYS SELLIT.

RAB
MARMOT
NORRONA
ACRONYM
BOGNER
HAGLÖFS

ALPHA INDUSTRIES
PME LEGEND
AERONAUTICA MILITARE
COLUMBIA
HELLY HANSEN
ORTOVOX
ARCTERVX

STONY ISLAND
THE NORTH FACE
SALEWA
PATAGONIA
JACK WOLFSKIN
MAMMUT
SALOMON
HUGO BOSS

OUR COMPETITORS HAVE PRODUCTS OF EXCELLENT QUALITY, BUT THEY SPECIALIZE IN NARROWLY FOCUSED NICHES WITHOUT COMBINING SEVERAL AREAS INTO ONE PRODUCT AT THE SAME TIME AND COVERING THE CURRENT ISSUE OF THE MODERN WORLD, SUCH AS A POSSIBLE AND ALREADY EXISTING WAR. WE ARE FORMING A NEW STRONG FASHION BRAND IN A NICHE THAT IS JUST EMERGING.

BRINGS PEOPLE TOGETHER
BRINGS JOY EVERY DAY
GIVES PROTECTION
SAVING MONEY MAKES A PERSON AND TIME UNIQUE
EXPANDS COMMUNICATIONS
FILLS THE MARKET

TOUCH OF CURRENT FASHION
AFFORDABLE PRICE
HIGH QUALITY
MODERN TECHNOLOGIES
HEALTHY LIFESTYLE
CONVENIENCE OF LIFE
FILLING A NEW NICHE
FORMING A TREND

THE PROJECT INVOLVES THE CREATION OF TWO CLOTHING LINES. ONE OF THEM WILL HAVE A GREEN LOGO AND PREDOMINANTLY OLIVE COLORS, WHICH CORRESPONDS TO MILITARY AND TREKKING STYLE, THE SECOND WILL HAVE A BLACK AND ORANGE COLOR SCHEME, AND WILL BE TYPICAL FOR AN EVERYDAY ACTIVE LIFESTYLE AND SPORTS.

OUR BRAND IS BASED ON PRACTICAL AND TECHNOLOGICAL RATIONALITY, EFFICIENCY IN USE, PROTECTION FROM BAD WEATHER, IMPROVING THE QUALITY OF EVERYDAY LIFE. WE SELL CONVENIENCE, COMFORT AND SAFETY, AS WELL AS BELONGING TO A COMMUNITY OF STRONG, ENERGETIC PEOPLE WHO STRIVE IN LIFE TO BE LEADERS AND ACHIEVE RESULTS.

OUR COMPETITORS

WHAT PROBLEMS
DOES OUR
PRODUCT SOLVE?

The Soldiers of Ukraine

The Sweet Univers